CEO
Shinsuke Ohinata
He has 35 years of experience in the automotive industry, with roles in product engineering, manufacturing, quality, sales and overall management responsibility as president, including overseas postings in the United States, Australia, France and China.
Product engineer for functional parts for Japanese and global customers at one Japanese tire company.
Engineering Manager for Korea, China, India, Australia and Japan at Rockwell/ArvinMeritor.
New product development in a joint venture with Mazda.
Sales Director for Global Accounts in Japan at Rockwell/ArvinMeritor.
Reed is the first supplier in Western Japan to obtain ISO certification.
Acquired first project with Rockwell/ArvinMeritor/Inteva from Japanese customers (Toyota, Suzuki, Nissan, Mazda).
Project designated internal factory auditor for the internal audit.
As President of ArvinMeritor Japan, he established closer ties with Japanese customers.
Leading joint development with Toyota, Honda and Nissan (body structure).
As President of Kiekert Japan, he established Kiekert Japan and acquired his first project from Mazda through excellent relationships.
Registered Kiekert Japan as a member of JAPIA.
For the first time Kiekert as a whole organised its participation in the Tokyo Motor Show.
Executive Consultant
Masahiko Takahashi
He has 42 years of experience working for OEMs and major suppliers (domestic and international) in engineering, development, sales, and overall management as president since 1981. He also has 15 years of overseas posting experience in the United States, Canada, France, and China.
At Fuji Heavy Industries (now Subaru), he worked as a product engineer developing military training aircraft, and as a development engineer developing CVTs (continuously variable transmissions) in the automotive division in Tokyo.
Survey of the automotive industry and parts suppliers.
Manager of R&P Gear Systems in the Steering Division at GM Japan.
Led the entire process of establishing a joint venture with NSK.
Program management of driveshafts for the Toyota Yaris program in France and Poland.
Manages the entire company as President of ArvinMeritor (Rockwell) Japan.
President of NABS (Japan Automotive Body Systems), a joint venture with Mazda in Hiroshima.
Nexteer opens new Asia Pacific Technology Center in China.
Building product engineering autonomy for local teams in India, Korea and Australia.
Asia Pacific Technology Center relocated from Shanghai to Suzhou.
Executive Director of the Japan office and Regional Engineering Director (Japan, Korea, Australia).
Technical Consultant
Masahiko Takahashi
20 years of experience in vehicle ECU development and DRBFM and robustness processes Embedded software development (CAN drivers, NVRAM drivers for ePF) and Windows software development (support tools for embedded software development) Guest engineer as manager of BEV cockpit and cabin electronics group at Toyota Electrical development of systems (mechanics + motor + ECU) Supervised a team as project manager
Höganäs AB (Sweden) conducted eddy current analysis of magnetic composites for DC motors and soft magnetic composites using the 3D finite element method.
As a project manager and engineering leader for DENSO, I developed software for CAN drivers, EEPROM drivers, FlashROM drivers, Windows applications and processes.
As a project manager, system engineer and electronics engineer for system component development, I coordinated the development of hands-free sensors and collision sensors (Toyota, Nissan, Honda, Subaru, Mazda, Suzuki, Daihatsu) with foreign organizations.
Lead all customer reviews (mainly DRBFM, RSAM, ISO26262, Cybersecurity, Audits, Technical meetings) for ECU (SW, HW) and Systems (Mechanics, Motors)
Project manager for development of cockpit and cabin, body control function ECU, new systems and ECU for BEV at Toyota Motor Corporation
Collaboration Agreement with DQC (Design Quality Consulting)
Nobuyuki Shigeoka
・ Worked at Toyota Motor Corporation for 37 years, responsible for body functional parts design and evaluation.
・In vehicle development, handled all types of vehicles, including passenger cars and commercial vehicles.
・ In parts development, implemented standardization that allows for installation across all vehicles.
・Created scenarios for cost and weight reduction, promoting efficiency in development man-hours.
・Worked at Toyota Motor North America R&D for 3 years.
・Expert in DRBFM (Toyota-style FMEA).
・Extensive experience working with global suppliers.
・Established a comprehensive quality activity from drawing to manufacturing.
・Developed methods to balance cost improvement with appropriate quality.
・Experienced in launching new activities like RSAM (Integrated Drawing Quality Activity) and SSA (Standardization of Standards) across the entire company.
・Strength lies in taking on first-time challenges globally.
・Currently working as a parts chief, focusing on streamlining system control development.
・Promoting the development of new parts by creating zone scenarios for BEV (Battery Electric Vehicles).